Daffy’s Giveaway for Socially Superlative Readers!
Filed under Event, Fashion & Culture, Featured, Review, Videos
| December 9, 2009 | ||
| December 10, 2009 | ||
| December 11, 2009 | ||
| December 12, 2009 | ||
| December 13, 2009 | ||
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| December 16, 2009 | ||
| December 17, 2009 |
The holidays are here and there are so many sales out there. Stores are offering 10%, 20%, and even 50% off, but how does 100% off sound? Good, right? No – great!!
Well…Daffy’s gave us a buzz and is giving Socially Superlative readers a chance at a $50 gift card!!
Just sign up for our newsletter (something you should sign up for either way!)which gives you updates on what we’re blogging about and occasional exclusive invites, and comment on the Daffy’s video below! We’re going to pick an answer. Receive a $50 gift card to Daffy’s, just in time for some holiday shopping!
From The New York Times: “The discount retail chain Daffy’s staged such live performances over the weekend at the Ziegfeld Theater in Midtown Manhattan before screenings of the new film, Amelia. In a campaign by Johannes Leonardo in New York, part of WPP, dancers acted out how shoppers try on clothes in what was called Fitting Dance.”
You can’t use the comment from the NYT, so write your own now! The contest ends Thursday, December 17th, when we’ll announce the winner*!
*Only one comment per person. winners will be contacted by email and have 24 hours to claim their prize. You must subscribe to the Socially Superlative newsletter in order to eligible to win. Contest ends December 17th at midnight.
Jeffrie Ann Hall on Wed, 9th Dec 2009 10:24 am
Brilliant! Engaging and fun! Watched it several times to make sure I didn’t miss anything. Never seen anything like it and hope to see more of this type of genius advertising. Whoever came up with this concept is on the cutting edge and the right track to a stellar career if they aren’t already there.
I grew up with a father in advertising, seen a lot of behind the scenes, would have loved to have seen this one being filmed, created.
This made ME want to go dance around the store! This is maybe not the most creative response you will receive but it is what I have to say…
Arianna on Thu, 10th Dec 2009 3:32 pm
I love how they integrated what was on the screen with what was actually happening in the theater! It was very cool when a person would walk offscreen and onto the stage. Daffy’s definitely hit the mark with this campaign!
kevin lam on Fri, 11th Dec 2009 7:13 am
It made went to get out bed and go shopping. It show how fun it is to shop and dancing around can be. When the person came out of screen and dance live it made you want to get up on stage and dance with than. They were having fun. It made you want to be apart of the show.
Marta B. on Fri, 11th Dec 2009 10:47 am
DAFFY’s campaign by Johannes Leonardo is an eclectic mix of American Apparel style with iPod chirography and an ending that included look-a-like Fruit of the Loom mascots performing the Thriller. Does the formula work? Well, it did got me thinking about the tie-dye snake skin satin socks.
Aaron on Tue, 15th Dec 2009 2:36 pm
An unpretentious, choreographed mayhem of colors, coordination and styles. Get lost in the variety, not the label – that’s the Daffy experience.