Target Announces “Falling for You” Shoppable Movie for Fall 2012
Next month, Target will release the first uninterrupted, shoppable short-film, starring Kristen Bell (“Forgetting Sarah Marshall”), Nia Long (“Big Mama’s House”) and Zachary Abel (“Make It or Break It”), and directed by Phil Abraham (“Mad Men”). The film provides viewers with an enhanced online experience where they can browse, share and purchase more than 140 of Target’s hottest fall fashion, beauty and home items, styled by celebrity stylist Jen Rade. The romantic comedy, “Falling for You,” is a direct extension of Target’s fall marketing campaign and allows viewers to shop product like never before.
The film will be released in three five-minute episodes on Oct. 2, Oct. 4 and Oct. 9 at Target.com/FallingforYou and will remain online through Oct. 31 for viewers to interact with and shop, while supplies last. The film culminates with a special live performance event in New York City on Oct. 10, which also will be streamed live on Target.com/FallingforYou
TARGET AND CAST QUOTES:
“Target has a long history of creating marketing strategies that push boundaries and generate memorable moments in time,” said Shawn Gensch, senior vice president, marketing, Target. “With “Falling for You,” for the first-time ever we created a captivating and energetic experience that allows Target’s guests an opportunity to interact with our product in an entirely new way.”
“To me, Target has always represented trendy, affordable, and accessible style,” said actress Kristen Bell, who portrays lead character Amanda. “I’m so pleased to work with Target on this project and to be part of an exciting new concept, which creatively brings style, entertainment and technology together in an unexpected and charming way.”
“I am thrilled to be part of “Falling for You,” and think it is an inventive and clever way for Target to reach their guests ” said director Phil Abraham. “With a mix of A-list and up-and-coming cast members, a relatable script and some really great product, ‘Falling for You’ really comes together for a fun short-film that viewers will thoroughly enjoy.”
- Christine Shepherd