Absolut Vodka Uncorks: Absolut Tune

Bursting forth on the spirits scene today is ABSOLUT TUNE , a sparkling fusion of crisp white wine and premium vodka. The unexpected blend brings together two best-in-class elements: a fruit-forward Sauvignon Blanc from the world-renowned Marlborough region of New Zealand.

Two in-the-know women with show-stopping style and a serious taste for fun are bringing the dynamic combination to life: fashion designer Charlotte Ronson and singer-songwriter style icon Solange Knowles.

The fashion industry’s quintessential “it-girl” and a leading force in international fashion, Charlotte Ronson brings the Sparkle to the ABSOLUT TUNE campaign with her effortlessly chic and whimsical sense of downtown style and fun. Ultra-hip Solange Knowles delivers the Spirit to the ABSOLUT TUNE campaign as a talented singer-songwriter and DJ, well-known for her fresh and muse-worthy personal style.

Try the Screwdriver Mimosa as a brunch cocktail:

Screwdriver Mimosa

• 4 Parts Chilled ABSOLUT TUNE™
• 1 Part Chilled Orange Juice
• Splash of Orange Liqueur (optional)
• Garnish with an Orange Twist

Charlotte and Solange are hosted two lavish and unique parties simultaneously at Le Bain and Top of the Standard at The Standard Hotel. The celebrations left guests thirsty for more.

The celebration will continue as Ronson and Knowles jet-set down to Miami to host a second launch event on November 13, 2012, bringing with them their inherent Sparkle and Spirit; Knowles with her grace and glamour, and Ronson with her spot-on knack for style.

Cheers,

Mo

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